27 Social media tools for business

Clarke McEwan Accountants

Social media isn't just about viral videos or selfies. For consumers, sites and apps such as Facebook, Instagram, and Twitter are playing an increasingly large role in their path to purchase.

This is why it's so important for retailers to invest in social media marketing. Having a strong presence in relevant social networks not only gives you an avenue to communicate with your audience, it also allows you to stay in the radars of your customers. This in turn, increases the likelihood of a shopper choosing your brand when they're ready to buy.

To that end, we've compiled a list of tools you can use to streamline your social media efforts. From social network management apps that'll save you time, to social commerce solutions that'll enable you to sell products to your fans and followers, the following tools are essential for any retailer who wants to win at social.

Facebook

Call to Action buttons - Businesses can add call-to-action buttons on their Pages and ads. Admins can select from seven calls to action, including Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video.

Check out this example from Tory Burch, which has a "Shop Now" button on its page.

To add a call-to-action button on your Page, click the "Create Call-to-Action" button found at the top part of your page, on your cover photo.

Facebook Bluetooth Beacons - Beacons have been a hot topic in the retail industry for some time, and it looks like Facebook now has its own Beacon initiative. The company launched Facebook Bluetooth beacons, which are devices that retailers can use to help customers learn more about the business whenever they visit the store. Retailers will be able to deliver certain information or messages to customers such as a welcome note or a prompt to "like" the business' page.

All you need to do is install the beacons in your store, and they will then connect with smartphone users who have Facebook location services turned on.

Facebook Bluetooth beacons can be requested for free here .

Woobox Custom Tab - Woobox lets you install customized tabs to your Facebook page. It lets you add forms, embed external sites, fangate content, and it even create your own tab designs.

LikeAlyzer - Need a quick analysis of your Facebook Page? Just enter your URL into LikeAlyzer's search field and it will generate a report that contains your page score, along with information on what you're doing right and what can be improved. It even offers recommendations to help boost Page performance.

Facebook word blocker and profanity filter - These tools make moderating comments a bit easier. The word blocker allows you to create filters that automatically hide comments or posts that contain words or phrases that you specify.

The profanity filter on the other hand, lets you restrict (or enable) certain levels of profanity for your page. According to the social network, "Facebook determines what to block by using the most commonly reported words and phrases marked offensive by the community."

You can find both these tools by clicking the Settings button at the top of your Page.

Twitter

Followerwonk - One of the most popular Twitter analytics solutions in the social realm, Followerwonk lets you "find, analyze, and optimize" for social growth. It offers features such as follower analysis, bio searches, follower tracking, and more.

Twitter Profile Analysis by Klear - This is a free tool that gives you a snapshot of how your (or anyone else's) Twitter profile is doing. It measures activity level, popularity, and responsiveness, and it also identifies top content.

Topsy - Want to see who's tweeting about your brand or any other topic? Just enter the term or phrase into Topsy's search field and it'll generate a list of Twitter users talking about the term or topic you searched for. You can even enter full URLs to see who's shared your content. Perfect if you want to check out the people tweeting out your content.

Tweepi - Tweepi is a great tool for managing friends and followers on Twitter. It lets you view and sort the users you're following, as well as those who aren't following you back.

Twitterfall - If you need to monitor Twitter trends in real-time, look no further. Twitterfall displays tweet searches as they happen. This is great if you're monitoring trends or events as they're happening. Many social media experts, including Kelly Mahoney, social media manager for CompTIA , use this tool when running or participating in Twitter chats.

"It's great because it allows you to visually display tweets in real-time. You can also retweet, reply, favorite, and follow people directly from the platform if you sign in to it through Twitter's API."

Instagram

Crowdfire - Crowdfire enables you to easily manage your Instagram follower and following lists. It lets you view your non-followers and offers features to help you clean up your account. It also has a "CopyFollowers" feature that lets you quickly view another account's followers. Perfect if you're looking to follow relevant accounts.

TakeOff - Another app by Crowdfire, TakeOff allows you to schedule your Instagram posts at the most optimal times. It calculates the best time to post based on when your audience is most likely to be online, increasing your chances of getting in front of your followers. It also has additional features, including smart tags, photo search, and multiple account support.

Iconosquare - Analyze your Instagram account and get cool stats with Iconosquare. This tool gives you an overview of the number of likes and comments you received, and it also scores your account's engagement levels.

Repost - As its name clearly implies, this app lets you repost photos and videos from your Instagram feed and likes. It also lets you bookmark posts so you could repost them at a later time.

Snapwidget - Show off your Instagram feed on your website with Snapwidget. Used by over 100,000 websites, this solution lets you create and customize a grid, slideshow, or photo map of your Instagram posts quickly and easily.

Pinterest

Pinterest Analytics - Pinterest Analytics helps you better understand your users and content. It shows you data on your Pinterest profile, your audience, and your website, allowing you to get insights into how users are engaging with your content both on your website and Pinterest profile.

Note: You'll need a business Pinterest account to access analytics. You can either create one, or convert your existing profile on business.pinterest.com .

Tailwind - Tailwind provides an array of features to help you stay on top of your Pinterest efforts. With it you can schedule Pins, analyze trends, measure results, and monitor Pinterest activities, among others.

PinAlerts - Think of PinAlerts as Google Alerts, but for Pinterest. It sends you an email alert whenever someone Pins an image from your website, thus giving insights into which of your images are popular on Pinterest. It also lets you see who's Pinning your images so you can reach out to them.

Social commerce tools

If you're looking to make your social accounts more shoppable so you can sell directly to your fans and followers, the following tools are worth looking into:

Like2Buy - As we mentioned in our 2015 Retail Trends piece , Like2Buy is one of the leading solutions for making Instagram more shoppable. Here's how it works: A customer who'd like to purchase an item they see on your feed can tap on the Like2Buy link found on Instagram profile. Clicking the link will take them to the your Like2Buy site, which looks similar to your Instagram page. When the shopper taps on an image, they'll be taken directly to its product page, where they can find more details and proceed to checkout.

Tapshop - Tapshop works by giving you a branded link that you can display on your Instagram profile. When users click through that link, they'll be taken to "a custom page of products they've liked, and get an email with links directly to your product pages."

Soldsie and Spreesy - These are comment-based selling solutions that enable retailers sell through Instagram and Facebook comments. When shoppers see an image of an item they'd like to buy, they would simply need to leave a comment indicating their purchase intent, and these services will automatically generate an invoice or checkout link, then send it via email.

Note: Soldsie also has a solution called Have2Have.It, which, similar to Tapshop and Like2Buy, lets retailers set up a curated page that has the same look and feel as their brand's Instagram feed. From there, users can learn more about their products and head straight to the retailer's ecommerce site if they want to make a purchase

General social media management and monitoring

Hootsuite - Hootsuite is one of the most a powerful and extensive social media management solution out there. It allows you to manage your Twitter, Facebook, Google+, LinkedIn, Instagram, and even WordPress account from one dashboard. You can view and schedule posts right from Hootsuite, saving you time and energy.

Buffer - If you're looking for a more lightweight tool with a simple interface, then Buffer is worth checking out. It's an excellent social media scheduling tool that works with Twitter, Facebook, LinkedIn, Google+, and Pinterest. Adding posts to your queue can be done with one click, and Buffer can automatically create a scheduling plan for you, or you can set pre-determined times for when posts should go out.

Handy design tools for creating shareable images

PicMonkey - Want to create beautiful images but don't have the design skills to do so? Check out PicMonkey, a web-based solution that makes it easy for you to edit, touch-up, and design images for your blog posts and social media updates. It even has a collage maker for those who can't decide on just one picture to post.

Canva - Canva is a powerful-but super user friendly-graphic tool for people who are "design-challenged." Like most graphic design solutions, Canva lets you easily re-touch and edit images. On top of that, it also offers preset templates for Facebook posts, cover images, posters, flyers, and blog posts, making it easy for you to get started on projects. What's more, Canva has a library of fonts, graphics, and photos that you can add to your design with a quick drag-and-drop feature.

Share As Image - If you like putting text on top of images, Share As Image offers an extremely simple solution. It's works as a Chrome extension and bookmarklet that you can access from any website. All you have to do is highlight text on the page, click the bookmarklet, and Share As Image will turn it into an image ready to be shared across social media.

Your turn

Did we miss anything? Are you using any awesome social media tools that aren't on this list? Tell us about them in the comments.

About Francesca Nicasio

Francesca Nicasio is Vend's Retail Expert and Content Strategist. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. She's also the author of Retail Survival of the Fittest , a free eBook to help retailers future-proof their stores. Connect with her on LinkedIn , Twitter , or Google+.

Leveraging Xero for Medical Practices: The Importance of Monthly Bank Reconciliation

Leveraging Xero for Medical Practices: The Importance of Monthly Bank Reconciliation

By Clarke McEwan • June 12, 2025
Leveraging Xero for Medical Practices: The Importance of Monthly Bank Reconciliation In the evolving world of financial management, the use of cloud-based accounting software like Xero has transformed how businesses, including medical practices, handle their finances. For healthcare providers in Australia, maintaining accurate financial records is crucial, not only for compliance but also for ensuring business efficiency and growth. One of the fundamental accounting processes that support this is regular bank reconciliation. Why Choose Xero for Your Medical Practice? Xero is a user-friendly, cloud-based accounting software designed to simplify day-to-day financial operations. Here are some key reasons why medical practices are increasingly adopting Xero: Streamlined Billing and Invoicing : Xero allows for easy creation and management of invoices, ensuring that patients are billed correctly and efficiently. Real-Time Financial Overview : With Xero, you can access your financial data anytime, anywhere, providing you with a real-time snapshot of your practice's financial health. Integration with Other Systems : Xero integrates seamlessly with a plethora of healthcare management systems, reducing manual data entry and enabling smooth workflow. Efficient Payroll Handling : Automate payroll processing within your practice, helping you manage employee payments and relevant compliance efficiently. The Significance of Regular Bank Reconciliation Bank reconciliation is the process of aligning the records in your practice's accounting system with the corresponding information on your bank statement to ensure both sets of records are accurate. Here’s why doing this every month is vital: 1. Error Detection and Correction Bank reconciliation allows you to spot any discrepancies between your records and the bank's data. This includes identifying double payments, missed transactions, or bank errors that could cost your practice a significant amount if left unchecked. 2. Fraud Prevention By regularly reconciling your accounts, you create an opportunity to detect early signs of fraudulent activity or unauthorized transactions, safeguarding your practice’s funds. 3. Cash Flow Management Accurate reconciliation ensures that your cash flow statement reflects the true financial state of your practice, helping you plan for any financial commitments and investments with confidence. 4. Compliance and Reporting Regular reconciliation ensures your financial statements are accurate, facilitating smoother tax filing and adherence to Australian financial regulations. 5. Financial Decision-Making When reconciled correctly, your financial data becomes a reliable foundation for making strategic business decisions, such as expanding your practice or acquiring new equipment. Incorporating Xero into Your Routine To maximize the benefits of Xero for your medical practice: Schedule Monthly Reconciliation : Set aside dedicated time each month to complete your bank reconciliations without fail. Leverage Automation : Use Xero’s bank feeds to automate transaction imports, which makes the matching and reconciliation process quicker and more efficient. Stay Informed : Regularly review reports generated by Xero to keep abreast of your practice’s financial performance and trends. Consult with Professionals : Collaborate with your accountant or financial advisor to ensure that your reconciliation processes are optimized and aligned with best practices. In conclusion, adopting Xero and maintaining regular bank reconciliations in your medical practice are not merely about staying compliant; they are essential components of robust financial management. They ensure your practice operates smoothly and is prepared for growth, making them indispensable tools in today’s healthcare landscape. Discover how our accounting services can further enhance your financial management processes. Get in touch with us today for tailored solutions to meet the unique needs of your medical practice. To arrange a no obligation meeting please use the link here
Choosing the appropriate business structure is crucial for any doctor setting up a practice in Austr

Selecting the Right Business Structure for Doctors: Tax and Asset Protection in Australia

By Clarke McEwan • June 11, 2025
Choosing the appropriate business structure is crucial for any doctor setting up a practice in Australia. The decision not only affects your tax obligations but also significantly impacts asset protection and legal liabilities. This article delves into the primary business structures available to Australian medical professionals and their implications.

Labor's Victory: unpacking the promises and priorities

By Clarke McEwan • June 2, 2025
Individuals Personal income tax cuts: the 2025-26 federal budget introduced a modest income tax cut for all taxpayers from 1 July 2026 and again from 1 July 2027. The tax rate for the $18,201-$45,000 tax bracket will reduce from its current rate of 16%, to 15% from 1 July 2026, then to 14% from 2027-28. The saving from the tax cut represents a maximum of $268 in the 2026-27 year and $536 from the 2027-28 year. Legislation enabling the tax cut passed Parliament on 26 March 2025. $1,000 instant work related expenses tax deduction The Government has committed to providing taxpayers who earn labour income with a $1,000 shortcut work related deduction claim on their tax return. Taxpayers who are likely to have claims higher than $1000 can claim in the usual way. The simplified tax deduction is only available to those earning labour income. Those earning business or investment income only will not be able to claim this shortcut deduction. Taxpayers will be able to claim other non-work related deductions in addition to the instant work related deduction. Energy rebate extended The 2025-26 federal budget extended energy rebates . From 1 July 2025, households and small business will be eligible for a further $150 energy rebate until the end of the 2025 calendar year. The rebates will automatically apply to electricity bills in quarterly instalments. Cheaper home batteries The Government has committed to reducing the cost of home batteries from 1 July 2025 . Through the scheme, households will be able to purchase a typical battery with a 30% discount on installed costs – saving around $4,000 on a typical battery. The initiative extends the existing Small-scale Renewable Energy Scheme . 5% deposit scheme for first home buyers The Government has committed to a 5% deposit scheme for all Australian first home buyers . Under the scheme the Government will underwrite eligible first home buyers, enabling them to purchase a property with a 5% deposit without the need for Lenders Mortgage Insurance. Expanding the existing first home buyer scheme, the media release says, “there will be higher property price limits and no caps on places or income, in a major expansion of the existing scheme.” The existing Home Guarantee Scheme is limited in places and subject to income tests. The scheme is open to Australian citizens or permanent residents who have never owned property or land in Australia, or have not owned property or land in Australia in the last 10 years, and available to owner occupiers only. Superannuation Legislation enabling the proposed Division 296 tax on superannuation balances above $3m lapsed when Parliament dissolved. The question now is whether the Government will seek to push this reform through the Senate with the support of The Greens. Greens Senator Nick McKim has previously advocated for the Division 296 threshold to be lowered to $2m and indexed to inflation. In addition, the Senator tied his support for the tax to a “prohibition for super funds to borrow to finance investments.” Originally intended to apply from 1 July 2025, if enacted, Division 296 will increase the headline tax rate to 30% for earnings on total superannuation balances (TSB) above $3m. The proposed calculation captures growth in TSB over the financial year allowing for contributions and withdrawals. This method captures both realised and unrealised gains, enabling negative earnings to be carried forward and offset against future years. Small business Extending the instant asset write-off for small business: An increase to the $1,000 instant asset write-off threshold has been a consistent feature of federal budgets by various governments as an incentive for small business investment. The extension of the increased instant asset write-off threshold to $20,000 for the 2024-25 financial was passed by Parliament on 26 March 2025. The Government has committed to extending the $20,000 instant asset write-off threshold to 30 June 2026 . National small business strategy The Government has released its National small business strategy for consultation. The strategy primarily addresses how different government jurisdictions work with small business and how to relieve some of the friction when dealing across government systems and requirements. Energy Green Aluminium Production Credit: The Government has $2bn set aside for a new Green Aluminium Production Credit to support Australian aluminium smelters switching to renewable electricity before 2036 (there are four of them). If you are wondering why the aluminium industry has been singled out, the reason is two-fold; aluminium is the second most used metal in the world and according to the Institute of Energy Economics and Financial Analysis, represents about 10% of Australia’s electricity demand - Tomago Aluminium just north of Newcastle in NSW, is the largest single user of electricity in the country with electricity making up about 40% of its costs. Transition from brown to green energy is not just a consumption issue for the industry, it’s a recreation of the value chain. Under the initiative, smelters will be able to negotiate an emissions linked credit contract payable per tonne of green aluminium produced for up to 10 years. The final credit rates will be based on individual facility circumstances and be dependent on reducing Scope 2 emissions. Scope 2 emissions are indirect greenhouse gas emissions associated with the purchase of electricity, steam, heat or cooling. They account for around 85% of emissions from aluminium smelting. See: Aluminium to forge Australia's manufacturing future and Department of Industry, Science and Resources. New Green Aluminium Production Credit will support the transition to green metals.

From air fryers to swimwear: Tax deductions to avoid

By Clarke McEwan • June 2, 2025
• A mechanic attempting to claim an air fryer, microwave, two vacuum cleaners, TV, gaming console and gaming accessories as work related expenses • A truck driver seeking to deduct swimwear purchased during transit due to hot weather • A fashion industry manager attempting to claim over $10 000 in luxury branded clothing and accessories for work related events. These claims were deemed personal in nature and lacked a sufficient connection to income earning activities. The advice here would be - if in doubt leave it out or run it by us. 2025 priorities The ATO is focusing on areas where frequent errors occur including: • Work related expenses: as above, claims must have a clear connection to income earning activities and be substantiated with records including receipts or invoices. Even if an expense seems to relate to income earning activities, it can’t normally be claimed if it is a private expense. There are a wide range of common expenses that normally don’t qualify for a deduction. • Working from home deductions: taxpayers must prove they incurred additional expenses due to working from home. The ATO offers two methods for calculating these deductions: the fixed rate method and the actual cost method (more detail below). • Multiple income sources: all sources of income, including side hustles or gig economy work must be declared. Each source may have different deductions available. Working from home deductions For those working from home there are two methods to calculate deductions: • Fixed rate method: claim 70 cents per hour for additional running expenses such as electricity, internet and phone usage even if you don’t have a dedicated home office. This method can only be used if you have recorded the actual number of hours you worked from home across the income year. A reasonable estimate isn’t enough. • Actual cost method: claim the actual expenses incurred, with records to substantiate the claims. This method potentially enables a larger deduction to be claimed, but the record keeping obligations are more onerous. It's important to note that double dipping is not allowed. For instance, if you claim deductions using the fixed rate method you can’t separately claim a deduction for your mobile phone costs.  As always, if you’re unsure or need help with your tax return please reach out.

ATO's new requirements for NFP's

By Clarke McEwan • June 2, 2025
Annual NFP self-review return From the 2023–24 income year, non-charitable NFPs with an active Australian Business Number (ABN) are required to lodge an annual NFP self-review return with the ATO. This return notifies the ATO of the organisation's eligibility to self-assess as income tax exempt. The return has three sections: • Organisation details: standard information on the NFP. • Income tax self-assessment: confirmation of the organisation's income tax exempt status. • Summary and declaration: acknowledgement of the information provided. When the return is being completed the NFP must answer ‘yes’ or ‘no’ to the question: ‘Does the organisation have and follow clauses in its governing documents that prohibit the distribution of income or assets to members while it is operating and winding up?’ This requirement needs to be satisfied in order for the NFP to self-assess its position as a tax exempt entity. If a NFPs governing documents don’t have these clauses then it can still self-assess as income tax exempt for the 2024 income year as long as no income or assets have been distributed to members. As a transitional arrangement, the ATO is allowing NFPs until 30 June 2025 to update their governing documents. Failing to do this will mean that the organisation cannot self-assess as income tax exempt from 1 July 2024 for the 2025 income year, which would lead to the organisation being treated as a taxable entity that might then need to lodge a tax return. Mandatory clauses in governing documents Governing documents are the formal documents which set out the purpose of the organisation, its character and the rules and requirements for how decisions are made, how it operates and how long it operates for. A s noted above, NFPs must include specific clauses in their governing documents to selfassess as income tax exempt. These clauses must: • Prohibit the distribution of income or assets to members during the organisation's operation and on winding up. • Ensure that any surplus assets are transferred to another NFP with similar purposes upon dissolution. NFPs should also ensure that there are sufficient controls in place to ensure that members don’t receive income, property or assets which belong to the organisation, except where they are receiving remuneration for work performed for the entity or a reimbursement of expenses incurred on behalf of the organisation.  The advises that NFP governing documents should be reviewed at least annually or whenever there is a major change to the structure or activities of the organisation. An annual general meeting is a good time to review governing documents. Taking a proactive approach helps identify any issues and reinforces your organisation's commitment to good governance.

Economic crossroads: US shrinks, China stimulates, Australia holds steady

By Clarke McEwan • June 2, 2025
The other was a decline in Government spending. Mr Trump’s tariffs are deflationary for the world and inflationary for the US. The sharp weakening in soft economic data points to rising recession risks, although markets still only seem priced for a mild slowdown which now seems right given the backdown. It is no surprise that China announced a new stimulus package including interest rate cuts and a significant liquidity injection, as the Government looks to boost an economy that has been hit by the collapse in the property market and now the trade war with the US. China’s factory activity contracted at its fastest pace in 16 months in April following the frontloading of orders to beat the tariffs. Trade talks between the US and China have driven market optimism over the past few weeks and sentiment has turned positive. The US-China deal has 30% import taxes on Chinese goods, which could still stem trade flow. The trade announcement with the UK has disappointed many in the market as it kept the 10% tariff on imports into the US up from 3.4%. The EU hasn’t even begun negotiations with the US. In Australia, the election has come and gone fairly uneventfully for financial markets. We are waiting on GDP data to be released in the next few weeks which should confirm a sluggish economy given consumer spending remains weak. The RBA has cut interest rates and this should underpin mild growth. The outlook for financial markets remains one of uncertainty reflected by the increase in volatility. Tight policy, lingering inflation risks and tariff-related drag still weighs on markets. What seems to have been achieved so far is a whole lot of volatility and the realisation the US needs China as much as China needs the US. Within the Australian share market there was a notable softening in outlook statements by company management in the recent reporting season. With full-year forecasts being revised lower, it is reasonable to suggest that marketwide earnings growth is slowing, with expectations moderating for the rest of this year and potentially into the next.
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