27 Social media tools for business

Clarke McEwan Accountants

Social media isn't just about viral videos or selfies. For consumers, sites and apps such as Facebook, Instagram, and Twitter are playing an increasingly large role in their path to purchase.

This is why it's so important for retailers to invest in social media marketing. Having a strong presence in relevant social networks not only gives you an avenue to communicate with your audience, it also allows you to stay in the radars of your customers. This in turn, increases the likelihood of a shopper choosing your brand when they're ready to buy.

To that end, we've compiled a list of tools you can use to streamline your social media efforts. From social network management apps that'll save you time, to social commerce solutions that'll enable you to sell products to your fans and followers, the following tools are essential for any retailer who wants to win at social.

Facebook

Call to Action buttons - Businesses can add call-to-action buttons on their Pages and ads. Admins can select from seven calls to action, including Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video.

Check out this example from Tory Burch, which has a "Shop Now" button on its page.

To add a call-to-action button on your Page, click the "Create Call-to-Action" button found at the top part of your page, on your cover photo.

Facebook Bluetooth Beacons - Beacons have been a hot topic in the retail industry for some time, and it looks like Facebook now has its own Beacon initiative. The company launched Facebook Bluetooth beacons, which are devices that retailers can use to help customers learn more about the business whenever they visit the store. Retailers will be able to deliver certain information or messages to customers such as a welcome note or a prompt to "like" the business' page.

All you need to do is install the beacons in your store, and they will then connect with smartphone users who have Facebook location services turned on.

Facebook Bluetooth beacons can be requested for free here .

Woobox Custom Tab - Woobox lets you install customized tabs to your Facebook page. It lets you add forms, embed external sites, fangate content, and it even create your own tab designs.

LikeAlyzer - Need a quick analysis of your Facebook Page? Just enter your URL into LikeAlyzer's search field and it will generate a report that contains your page score, along with information on what you're doing right and what can be improved. It even offers recommendations to help boost Page performance.

Facebook word blocker and profanity filter - These tools make moderating comments a bit easier. The word blocker allows you to create filters that automatically hide comments or posts that contain words or phrases that you specify.

The profanity filter on the other hand, lets you restrict (or enable) certain levels of profanity for your page. According to the social network, "Facebook determines what to block by using the most commonly reported words and phrases marked offensive by the community."

You can find both these tools by clicking the Settings button at the top of your Page.

Twitter

Followerwonk - One of the most popular Twitter analytics solutions in the social realm, Followerwonk lets you "find, analyze, and optimize" for social growth. It offers features such as follower analysis, bio searches, follower tracking, and more.

Twitter Profile Analysis by Klear - This is a free tool that gives you a snapshot of how your (or anyone else's) Twitter profile is doing. It measures activity level, popularity, and responsiveness, and it also identifies top content.

Topsy - Want to see who's tweeting about your brand or any other topic? Just enter the term or phrase into Topsy's search field and it'll generate a list of Twitter users talking about the term or topic you searched for. You can even enter full URLs to see who's shared your content. Perfect if you want to check out the people tweeting out your content.

Tweepi - Tweepi is a great tool for managing friends and followers on Twitter. It lets you view and sort the users you're following, as well as those who aren't following you back.

Twitterfall - If you need to monitor Twitter trends in real-time, look no further. Twitterfall displays tweet searches as they happen. This is great if you're monitoring trends or events as they're happening. Many social media experts, including Kelly Mahoney, social media manager for CompTIA , use this tool when running or participating in Twitter chats.

"It's great because it allows you to visually display tweets in real-time. You can also retweet, reply, favorite, and follow people directly from the platform if you sign in to it through Twitter's API."

Instagram

Crowdfire - Crowdfire enables you to easily manage your Instagram follower and following lists. It lets you view your non-followers and offers features to help you clean up your account. It also has a "CopyFollowers" feature that lets you quickly view another account's followers. Perfect if you're looking to follow relevant accounts.

TakeOff - Another app by Crowdfire, TakeOff allows you to schedule your Instagram posts at the most optimal times. It calculates the best time to post based on when your audience is most likely to be online, increasing your chances of getting in front of your followers. It also has additional features, including smart tags, photo search, and multiple account support.

Iconosquare - Analyze your Instagram account and get cool stats with Iconosquare. This tool gives you an overview of the number of likes and comments you received, and it also scores your account's engagement levels.

Repost - As its name clearly implies, this app lets you repost photos and videos from your Instagram feed and likes. It also lets you bookmark posts so you could repost them at a later time.

Snapwidget - Show off your Instagram feed on your website with Snapwidget. Used by over 100,000 websites, this solution lets you create and customize a grid, slideshow, or photo map of your Instagram posts quickly and easily.

Pinterest Analytics - Pinterest Analytics helps you better understand your users and content. It shows you data on your Pinterest profile, your audience, and your website, allowing you to get insights into how users are engaging with your content both on your website and Pinterest profile.

Note: You'll need a business Pinterest account to access analytics. You can either create one, or convert your existing profile on business.pinterest.com .

Tailwind - Tailwind provides an array of features to help you stay on top of your Pinterest efforts. With it you can schedule Pins, analyze trends, measure results, and monitor Pinterest activities, among others.

PinAlerts - Think of PinAlerts as Google Alerts, but for Pinterest. It sends you an email alert whenever someone Pins an image from your website, thus giving insights into which of your images are popular on Pinterest. It also lets you see who's Pinning your images so you can reach out to them.

Social commerce tools

If you're looking to make your social accounts more shoppable so you can sell directly to your fans and followers, the following tools are worth looking into:

Like2Buy - As we mentioned in our 2015 Retail Trends piece , Like2Buy is one of the leading solutions for making Instagram more shoppable. Here's how it works: A customer who'd like to purchase an item they see on your feed can tap on the Like2Buy link found on Instagram profile. Clicking the link will take them to the your Like2Buy site, which looks similar to your Instagram page. When the shopper taps on an image, they'll be taken directly to its product page, where they can find more details and proceed to checkout.

Tapshop - Tapshop works by giving you a branded link that you can display on your Instagram profile. When users click through that link, they'll be taken to "a custom page of products they've liked, and get an email with links directly to your product pages."

Soldsie and Spreesy - These are comment-based selling solutions that enable retailers sell through Instagram and Facebook comments. When shoppers see an image of an item they'd like to buy, they would simply need to leave a comment indicating their purchase intent, and these services will automatically generate an invoice or checkout link, then send it via email.

Note: Soldsie also has a solution called Have2Have.It, which, similar to Tapshop and Like2Buy, lets retailers set up a curated page that has the same look and feel as their brand's Instagram feed. From there, users can learn more about their products and head straight to the retailer's ecommerce site if they want to make a purchase

General social media management and monitoring

Hootsuite - Hootsuite is one of the most a powerful and extensive social media management solution out there. It allows you to manage your Twitter, Facebook, Google+, LinkedIn, Instagram, and even WordPress account from one dashboard. You can view and schedule posts right from Hootsuite, saving you time and energy.

Buffer - If you're looking for a more lightweight tool with a simple interface, then Buffer is worth checking out. It's an excellent social media scheduling tool that works with Twitter, Facebook, LinkedIn, Google+, and Pinterest. Adding posts to your queue can be done with one click, and Buffer can automatically create a scheduling plan for you, or you can set pre-determined times for when posts should go out.

Handy design tools for creating shareable images

PicMonkey - Want to create beautiful images but don't have the design skills to do so? Check out PicMonkey, a web-based solution that makes it easy for you to edit, touch-up, and design images for your blog posts and social media updates. It even has a collage maker for those who can't decide on just one picture to post.

Canva - Canva is a powerful-but super user friendly-graphic tool for people who are "design-challenged." Like most graphic design solutions, Canva lets you easily re-touch and edit images. On top of that, it also offers preset templates for Facebook posts, cover images, posters, flyers, and blog posts, making it easy for you to get started on projects. What's more, Canva has a library of fonts, graphics, and photos that you can add to your design with a quick drag-and-drop feature.

Share As Image - If you like putting text on top of images, Share As Image offers an extremely simple solution. It's works as a Chrome extension and bookmarklet that you can access from any website. All you have to do is highlight text on the page, click the bookmarklet, and Share As Image will turn it into an image ready to be shared across social media.

Your turn

Did we miss anything? Are you using any awesome social media tools that aren't on this list? Tell us about them in the comments.

About Francesca Nicasio

Francesca Nicasio is Vend's Retail Expert and Content Strategist. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. She's also the author of Retail Survival of the Fittest , a free eBook to help retailers future-proof their stores. Connect with her on LinkedIn , Twitter , or Google+.

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Super Tax Shake Up: Big Balances Beware

By Clarke McEwan • November 5, 2025

However, the Government has reworked the proposed new tax — part of the Better Targeted Superannuation Concessions (BTSC) policy — attempting to make it simpler, fairer, and more practical. After a wave of industry criticism, the revised version keeps the broad policy intent (reducing tax concessions for very large balances) but removes some of the more problematic features. Let’s break down what’s changed and what it means for you. What’s Changing — and Why It’s Simpler The original 2023 proposal aimed to apply an extra 15% tax on “earnings” from super balances above $3 million. The big flaw? “Earnings” included unrealised gains — paper profits on assets like property or shares that hadn’t been sold. This meant some people could have owed tax on increases in value they hadn’t actually received in cash. The reworked model drops unrealised gains from the equation entirely, taxing only realised earnings — actual income and capital gains when assets are sold. This makes the system far more practical and aligned with everyday tax rules. No more worrying about funding a tax bill on assets you haven’t sold. A Fairer, Tiered Approach The new rules introduce a two-tier system for high balances: • Tier 1 ($3m–$10m): Extra 15% tax on earnings from this portion (making a total rate of 30%). • Tier 2 (over $10m): Extra 25% tax on earnings above $10m (for a total rate of 40%). Both thresholds will be indexed annually to inflation ($150,000 steps for the $3m tier and $500,000 for the $10m tier), which should prevent “bracket creep” over time. Importantly, the start date has been pushed back to 1 July 2026, with the first assessments expected in 2027–28. The Government estimates less than 0.5% of Australians will be affected at the $3m level, and fewer than 0.1% at the $10m mark. What This Means in Practice Here are a couple of examples from Treasury to help you get your head around this. Consider Megan, who has a $4.5 million super balance split between an SMSF and an APRA fund. She earns $300,000 in realised income for the year within the super system. The super balance above $3m represents is one-third of the total balance, so she’ll pay $15,000 in additional Division 296 tax (15% × 33.33% × $300,000). Emma, on the other hand, has $12.9 million in her SMSF and $840,000 in earnings. She pays 15% on the Tier 1 portion and an extra 10% on the Tier 2 portion—a total of around $115,000 in extra tax. These examples show how the tax scales up progressively. The ATO will calculate each individual’s total super balance across all funds (SMSFs and APRA funds) and determine the proportionate amount of earnings to be taxed. Why It’s Still Good News (for Most) For many SMSF members, this update is a relief. By removing unrealised gains, it eliminates valuation headaches and liquidity pressures — particularly for those holding property or unlisted assets. That said, individuals with super balances above $10m will face a higher overall rate (up to 40%), which may prompt a rethink of long-term strategies. However, remember that updated legislation relating to this measure hasn’t been introduced to Parliament and things could change before the proposed rules become reality. Low Income Superannuation Tax Offset In addition to introducing the revamped Division 296 tax, the Government has announced that it will increase the Low Income Superannuation Tax Offset (LISTO) from $37,000 to $45,000 from 1 July 2027. The maximum payment will also increase to $810. Treasury estimates that the average increase in the LISTO payment will be $410 for affected workers. What to Do Now 1. Check your total super balance (TSB) now and project where it may be by 2026. 2. Seek advice early — strategies like managing liquidity, reviewing asset allocations, and timing asset sales could make a real difference. 3. Stay informed — draft legislation is expected in 2026. We’ll keep you updated through our newsletters. Overall, the Government’s revised approach strikes a more balanced tone: fewer administrative headaches for most, but less generosity for the ultra-wealthy. If your balance is near or above $3 million, now’s the time to plan ahead — not panic.

When Medical Bills Meet Tax Rules – Lessons from a Heartbreaking Case

By Clarke McEwan • November 5, 2025

Unfortunately, a recent tribunal case shows it’s not that simple. In Wannberg v Commissioner of Taxation [2025] ARTA 1561, the Administrative Review Tribunal (ART) upheld the ATO’s decision to deny nearly $100,000 in medical deductions. The case is a stark reminder that the tax system draws a sharp line between earning income and dealing with your health. The Story Behind the Case The taxpayer, Mr Wannberg, had left the workforce due to severe mental and physical health issues caused by years of abuse. His TPD pension from his super fund was his only income. In 2024, he applied to the ATO for a private ruling, asking whether about $98,000 in medical expenses – including psychotherapy, residential treatment, and dental work – could be claimed as deductions. His argument was heartfelt and logical: these treatments were essential to manage his disabilities and sustain his eligibility for the pension. He compared his situation to a 2010 High Court case (Anstis), where a student was allowed to deduct self-education costs linked to her Youth Allowance. But the ATO said no – and the tribunal agreed. Why the Deductions Failed The key issue came down to a single piece of tax legislation: section 8-1 of the Income Tax Assessment Act 1997. To be deductible, an expense must be incurred “in gaining or producing your assessable income” and must not be of a private or domestic nature. The tribunal found no direct link – or “nexus” – between the medical treatments and the pension income. The TPD pension was payable because of his disability, not because of any ongoing effort to maintain it. As the tribunal put it, the medical costs helped him live with his condition, but didn’t produce the pension. In other words, while staying healthy might be personally essential, it doesn’t make those expenses tax-deductible. The costs were considered private in nature – similar to most therapy, medical, or dental bills. What This Means for You This decision offers a few key takeaways for anyone receiving disability pensions, super income streams, or other support payments: • Understand the “nexus” test: An expense must directly help you earn your income. Medical costs for managing a condition usually don’t meet that test. • Recognise the private line: Even if a treatment relates to your ability to work, it’s likely still “private” unless it directly relates to producing income. • Treatment vs assessment: Some taxpayers are required to obtain certificates from medical practitioners to maintain a licence so that they can continue with their current income producing activities. These costs are often deductible, unless the individual receives medical treatment. • Plan for non-deductible costs: If you rely on disability or super pensions, factor medical expenses into your financial plan. Consider insurance options, offsets, or rebates (like private health or Medicare levy exemptions) to ease the load. • Seek advice early: Before spending large sums, get an ATO private ruling or professional advice. The Wannberg case is a tough reminder that the tax law cares more about how income is produced than how life is lived. The system draws a firm line between personal wellbeing and income generation – and unfortunately, even genuine medical needs often fall on the wrong side of that line. If you’re unsure whether an expense might be deductible, don’t guess. Talk to us first. We can help you plan ahead, stay compliant, and make the most of the rules that do work in your favour.

Proposed Extension of the Instant Asset Write-Off and Other Tax Measures

By Clarke McEwan • November 5, 2025

Small Business Boost: $20,000 Instant Asset Write-Off Extended If the Bill passes, small businesses with an aggregated annual turnover of less than $10 million will continue to be able to immediately deduct the full cost of eligible assets costing under $20,000 (excluding GST) through to 30 June 2026. The threshold applies per asset, meaning multiple purchases can qualify if each individual item is under the limit. To claim the deduction, the asset must be first used or installed ready for use by the new deadline. This measure remains one of the simplest and most practical tax incentives available to small businesses. It provides a direct cash-flow benefit by allowing the full deduction in the year of purchase instead of spreading depreciation over several years, as long as the taxpayer would actually have a tax bill for that year. For example, a tradesperson upgrading tools, or a café purchasing a new fridge or coffee machine, can immediately claim the full deduction – freeing up cash for reinvestment elsewhere in the business. While the proposal still needs to pass Parliament, now is the time to plan. If you are considering new equipment or technology upgrades, budgeting early ensures assets can be delivered and installed before the cut-off date once the law is enacted. Strengthened Corporate Disclosure The Bill also proposes tighter disclosure rules for listed companies. Changes to the Corporations Act 2001 would require the disclosure of equity derivative interests – such as options, swaps, and short positions – under the substantial holding regime. These reforms are designed to improve market transparency and make it harder for significant shareholdings or control interests to remain hidden. For listed entities, this will increase compliance obligations and may require updates to internal monitoring and reporting systems. Investors with substantial positions in listed companies should also review their current arrangements to ensure future compliance. Greater Transparency for Charities For the not-for-profit sector, the ACNC Commissioner would gain the power to publicly disclose “protected information” such as details of investigations, provided it meets a public harm test. This aims to strengthen public confidence in the charity sector by showing that the regulator is taking action where misconduct occurs. For well-run charities, stronger transparency can enhance community trust – but it also highlights the need for robust governance, record-keeping, and compliance processes. Financial Regulator Reviews Simplified Finally, the Bill would reduce the frequency of reviews of ASIC and APRA by the Financial Regulator Assessment Authority from every two years to every five. While largely administrative, this signals a shift toward streamlined oversight to allow regulators to focus on core functions. What You Should Do Now Although these measures are still before Parliament, it’s wise to start planning. For small businesses, consider your 2025–26 capital expenditure needs and make sure any planned purchases can be installed and ready for use by 30 June 2026 if you are hoping to rely on the upfront deduction. For charities and listed entities, review governance and reporting frameworks to prepare for greater transparency requirements. We’ll keep you updated as the Bill progresses. In the meantime, contact us if you’d like to discuss how these proposed changes might fit into your business or investment strategy.

Cyber In Accounting: Safeguarding Financial Data in a Digital Age

By Clarke McEwan • November 5, 2025

Outside of Government organisations, the financial services sector was the most targeted industry in Australia in FY 2024/25, with the cost of these cybercrimes increasing up to 55% for small and medium businesses. People: The Biggest Cyber Risk But where does your cyber strategy start, and how do you know what the risks are? The biggest risk to Australian businesses is its people. More than 85% of all cybersecurity incidents are caused by human error. The top three incident types all rely on staff and business decisions to gain access into systems, meaning it is more important than ever to conduct regular staff training. Staff training should focus on identifying phishing attempts, understanding what to look for in malicious emails and content and how to maintain healthy password practices. Technology and Updates: Don’t Let Legacy Systems Create Weaknesses Another considerable business risk is legacy hardware and software being used in your environment. It might seem like a small frustration, turning your computer off for updates regularly, and using the latest versions of software, replacing hardware to align with required standards, but it works to close the gaps of security vulnerabilities. Recommendations aligned with the Australian Signals Directorate’s Essential 8 Framework are that all critical vendor patches are applied within 48 hours of release, and any non-critical patches are applied within two weeks. This method applies to networking equipment, third party vendor software and device operating systems. Recently, Microsoft have made the Windows 10 Operating System End of Life (EOL) which means that devices still running on this operating system can no longer receive security updates, a vulnerability that malicious actors will no doubt use to their advantage. Visibility and Monitoring: Detecting Threats Early Realistically, you cannot defend what you cannot see. An important safeguard is event logging, reporting and alerting being setup in your environment. Just by way of example, the average breach for financial services businesses in Australia takes 288 days to detect. 288 days of unmitigated breaches, access to customer and staff data, contact lists, patterns of behaviour and possibly already setting up rules and routing inside the environment that the business is entirely unaware of. Setting up appropriate logging and alerts to ensure that you are notified when something risky, like logging in from Australia at 10am and Japan at 11am, is happening inside your environment. Understanding when unauthorised access to systems has occurred is critical in being able to then assess the potential scope of an incident, so it can then be managed. The Importance of a Cyber Incident Response Plan A Cyber Incident Response Plan (CIRP) might seem like another piece of paper, but it is critical in defining the steps that your organisation needs to take to act, mitigate and respond to a cyber event. An adequate CIRP will include several critical components, but the incident management team, detection methods, incident categorisation, evidence process and resolution plans form the baseline of what will help an organisation act swiftly, and appropriately for the event type. A CIRP that has been tested regularly ensures that in the event of a cybersecurity incident, your organisation has a prioritised and effective response that deals with the technical concerns, the potential data breaches and any ongoing communications required either internally or externally with customers and stakeholders. Protecting Your Business, Clients, and Reputation In today’s digital world, it is never more important for businesses to ensure their data, systems, staff and clients are protected from threats. Cybersecurity and risk strategies are critical in this landscape and should consider different components, including staff training, technology strategies, data and information handling policies, and incident response plans. Considering cybersecurity as a business strategy is how organisations will survive, and thrive, and ensure that their reputation, financial security and customers are protected.

Save your business time and money using cloud accounting

By Clarke McEwan • October 28, 2025

Accounting tasks don’t have to eat into your business time. With the right cloud accounting software and setup, you can save time and money – while also getting tighter control over your finances. #accounting #software #finance

Trust Resolutions – Why Timing and Evidence Matter

By Clarke McEwan • October 10, 2025

As the trustee believed the income was classified as interest (this was challenged successfully by the ATO), the trustee assumed that the income would be subject to a final Australian tax at 10%, under the non-resident withholding rules. This was clearly more favourable than having the income taxed in the hands of Australian resident beneficiaries at higher marginal rates. However, the ATO argued that the distribution resolutions were invalid and the Tribunal agreed. Why? The main reason was a lack of evidence to prove that the distribution decisions were made before the end of the relevant financial years. While there were some documents that were purportedly dated and signed “30 June”, the Tribunal wasn’t convinced that the decisions were actually made before year-end and it was more likely that these documents were prepared on a retrospective basis. The evidence suggested the decisions were probably made many months after year-end, once the accountant had finalised the financial statements. The outcome was that default beneficiaries (all Australian residents) were taxed on the income at higher rates. Timing of trust resolution decisions is critical For a trust distribution to be effective for tax purposes, trustees must reach a decision on how income will be allocated by 30 June each year (or sometimes earlier, depending on the trust deed). It might be OK to prepare the formal paperwork later, but those documents must reflect a genuine decision made before year-end. For example, let’s say a trust has a corporate trustee with multiple directors. The directors meet at a particular location on 29 June and make formal decisions about how the income of the trust will be appointed to beneficiaries for that year. Someone keeps handwritten notes of the meeting and the decisions that are made. On 5 July the minutes are typed up and signed. The ATO indicates that this will normally be acceptable, but subject to any specific requirements in the trust deed. If the ATO believes the decision was made after 30 June (or documents were backdated), the resolution can be declared invalid. In that case, you might find that one or more default beneficiaries are taxed on the taxable income of the trust or the trustee is taxed at penalty rates. This could be an unexpected and costly tax outcome and could also lead to other problems in terms of who is really entitled to the cash. Broader lessons – it’s not just about trust distributions The timing issue is not confined just to trust distribution situations. Other areas of the tax system also turn on when a decision or agreement is actually made, not just when it is eventually recorded. For example, if a private company makes a loan to a shareholder in a given year, that loan must be repaid in full or placed under a complying Division 7A loan agreement by the earlier of the due date or lodgement date of the company’s tax return for the year of the loan. If not, a deemed unfranked dividend can be triggered for tax purposes. If a complying loan agreement is put in place then minimum annual repayments normally need to be made to avoid deemed dividends being recognised for tax purposes. A common way to deal with loan repayments is by using a set-off arrangement involving dividends that have been declared by the company. However, in order for the set-off arrangement to be valid there are a number of steps that need to be followed before the relevant deadline. The ATO will typically want to see evidence which proves: · When the dividend was declared; and · When the parties agreed to set-off the dividend against the loan balance. If there isn’t sufficient evidence to prove that these steps were taken by the relevant deadline then you might find that there is a taxable unfranked deemed dividend that needs to be recognised by the borrower in their tax return. Documenting decisions before year-end The key lesson from cases like Goldenville is that documentation shouldn’t be an afterthought — lack of contemporaneous documentation can fundamentally change the tax outcome. What normally matters most is when the relevant decision is actually made, not when the paperwork is drafted. In practice, this often means: · Check relevant deadlines and what needs to occur before that deadline. · If a decision needs to be made before the deadline, ensure that a formal process is followed to do this. For example, determine whether certain individuals need to hold a meeting or whether a circular resolution could be used. · Produce contemporaneous evidence of the fact that the decision has been made. You might consider sending a brief email to your accountant or lawyer explaining the decision that has been made before the relevant deadline , basically providing a time-stamped record of the decision. · Finalise paperwork: formal minutes of meetings can sometimes be prepared after year-end, but they must accurately reflect the earlier decision. Thinking carefully about timing — and building a habit of producing clear evidence of decisions as they are made — is often the difference between a tax planning strategy working as intended and an expensive dispute with the ATO.